Digital: Campaign Strategy & Engagement
I develop apps; apps that integrate with back-end databases that power websites. Why? Because in order to build real-life communities, it's crazy to not leverage the power of connectivity provided by the internet.
But connectivity is not enough. Those apps and websites need to provide compelling content; and that content cannot scroll off the screen the way that it does on social media. That's why databases are so important.
But databases are not enough. Access to those databases needs to be driven by knowledge-based systems that engage with users in meaningful, and seemingly intelligent, ways.
But even that is not enough. To stay ahead of the game, apps must be engaging at the interface level. That's why I work with the integration of voice technology, such as Alexa.